Date ArticleType
5/26/2020 Member News

How COVID-19 is Impacting Intentions to Attend Cultural Institutions What Will Make Visitors Feel Comfortable Visiting Again

The St. Petersburg Arts Alliance will host an online workshop presented by IMPACTS Research & Development on May 28 at 10 a.m.  The topic: How COVID-19 is impacting intentions to attend cultural institutions, and what will make visitors feel comfortable visiting again, is on every creative business leader’s mind.

The presentation will feature timely and pressing data to aid in informing arts and cultural institutions, as well as creative businesses including galleries and studios as we strategize to maximize engagement upon reopening.

How long will it be before audiences return to our museums, theaters, parks and galleries?   What institutions are they most likely to visit?  What will make them feel comfortable?

IMPACTS has been collecting data week to week on customer intentions to visit cultural entities; the types of organizations that may experience greater demand upon reopening; what people say will make them feel safe visiting again; and many other metrics. 

Arts & cultural leaders, board members, marketing staff, anyone curious as to when your audience may return will benefit from this workshop led by Colleen Dilenschneider and Jim Hekkers.  Their energetic presentations make the research findings come alive.  Their weekly reports and blogs are read by cultural executives throughout the county. 

This webinar will not be recorded.  Register early for May 28 at 10 a.m. Registration is required and space is limited by ZOOM.

IMPACTS is able to present this session free of charge thanks to foundation support.  The St. Petersburg Arts Alliance’s virtual Arts Resource Center presents arts business sound principles that inform and inspire successful for-profit and nonprofit creative businesses thanks to local foundation support.


Colleen Dilenschneider, Chief Market Engagement Officer at IMPACTS

Widely regarded as a leader of the next generation of nonprofit executive management, Colleen Dilenschneider oversees multiple audience engagement initiatives on behalf of clients in the nonprofit and cultural sectors. Colleen uses data to both identify and predict emerging market opportunities and helps nonprofit organizations maintain their relevance and secure their long-term financial futures by building affinity with their onsite and virtual audiences. She is the author and publisher of the popular website Know Your Own Bone, a data-informed strategic resource for cultural organizations.

Jim Hekkers, Chief Strategy Officer at IMPACTS

Jim Hekkers specializes in leveraging his extensive executive experience in the world of visitor-serving organizations to help leadership at nonprofit organizations improve strategic planning, management, and market research. Jim served as the managing director of the Monterey Bay Aquarium from 2001 to 2015, where he oversaw the senior management team, day-to-day operations, and all strategic and exhibition planning. His expertise with and fascination for robust market research help him facilitate strategic plans for IMPACTS’ clients by leveraging incredible data-driven insights into charting more data-informed futures.