Date ArticleType
8/21/2020 Member News

St. Pete Arts Alliance presents YouTube 101 for Your Arts Business

YouTube 101 for your Arts Business lunchtime zoom workshop will help you grow your arts business.

YouTube has enormous potential. Two billion people use it but what are the simple ingredients and steps to start off your media exposure?  Joey Lowery will show you the “how-to’s”, using a real-time example with ArtWalk studio/gallery, Zen Glass, owner and artist Dave Walker. 

1.    How to grow your presence brand online with YouTube 

2.    Three free things you can use to leverage product sales or brand awareness. 

3.    How to leverage social media as a business, YouTube, Facebook and Instagram are tools, not outcomes.

 Did you know…

·      YouTube has 2 billion logged-in monthly users. ... 

·      73% of adults in the U.S. use YouTube. ... 

·      81% of 15–25 year-olds in the U.S. use YouTube. ... 

·      Almost 15% of YouTube's site traffic comes from the U.S. ... 

·      93% of video watchers in India are watching YouTube. ... 

·      Only 33% of popular YouTube videos are in English


Workshop Presenter

Joey Lowery is a season digital marketing expert. He’s spent the last 6 years working within the behavioral data and programmatic ad buying space. He’s worked with companies ranging from small business / startup to corporate fortune 500 businesses. Most recently he was on the Digital Summit speaking tour which traveled to over 20 different cities helping business owners, marketers, and digital experts expand their knowledge on digital marketing. Now living in Saint Petersburg he’s directed his passion for digital marketing to helping his local community grow with the help of digital marketing.  Visit


With: Kelly Lee McFrederick; Arts Alliance Board Member

Dave Walker, Zen Glass, Arts Alliance Board Member


Workshop is free but registration is required.