Date ArticleType
10/5/2016 Member News
B2 Communications launches new publishing platform in Tampa Bay

Missy MacFarlane
727.895.5030 x103 (o)
813.230.7736 (c)  

B2 Communications launches new publishing platform in Tampa Bay
The Tampa Bay 100 publishes new 100-word stories and 100-second videos every other week

ST. PETERSBURG, Fla. (Oct. 5, 2016) – B2 Communications, one of west-central Florida’s top public relations agencies, has launched a new publishing platform called The Tampa Bay 100.

The Tampa Bay 100 covers the people, news, events and ideas shaping the region through short articles and quick videos. At only 100 words or 100 seconds in length, readers quickly get what they want to know about important and interesting local topics.

“Limiting each story to 100 words or 100 seconds sets The Tampa Bay 100 apart,” said Missy MacFarlane, co-publisher of The Tampa Bay 100 and principal of B2 Communications. “It’s designed to help readers know what’s happening in the Tampa Bay area without taking much time.”

Topics covered in The Tampa Bay 100 range from history to arts and entertainment, culture, business news, real estate, restaurants, events, media, travel, cars, profiles of local CEOs, and more.

“The Tampa Bay 100 is based on a concept that’s been successful in other parts of the country,” said Kyle Parks, co-publisher of The Tampa Bay 100 and principal of B2 Communications. “We’re pleased to bring it to Tampa Bay.”

B2 Communications has partnered with The 100 Companies, an Atlanta-based publishing network created to meet the needs of businesses and readers in today’s fast-paced digital world, to publish The Tampa Bay 100. The concept originated with The Atlanta 100 in 2013 and has expanded to include publications in North Carolina, Oklahoma, Arkansas and Tallahassee, Fla.

The Tampa Bay 100 will post stories to and send an e-mail newsletter to subscribers every other week.

About B2 Communications
B2 Communications helps clients communicate with those that affect their organizations, creating and executing wide-ranging, client-specific programs that may include such professional communications services as: media relations, community/industry relations, direct outreach, content development, and message coaching. Clients include: Colliers International Tampa Bay, Central & Southwest Florida; USAmeriBank; Paramedics Plus; Revenue Management Solutions; SPCA Tampa Bay; Marlow’s Tavern; Lennar Homes; Premier Eye Care; Metro Development Group; SoHo Capital; Bryant Miller Olive; Community Foundation of Tampa Bay; St. Petersburg Free Clinic; Fisher Phillips, and Tampa Bay Businesses for Culture & the Arts. For more information, visit  

About The 100 Companies
The 100 Companies began with the October 2013 launch of The Atlanta 100, a weekly eNewsletter and website created by SPR Atlanta. The Atlanta-focused eNewsletter features 100-word stories and 100-second videos on topics of intrigue including travel, restaurants, events, architecture, the arts, nonprofits and social media written by the SPR Atlanta team, The 100 Companies staff and SPR Atlanta client thought leaders. The eNewsletter was named as a finalist in the Atlanta Press Club's 2013 Awards of Excellence, as judged by the National Press Club, alongside CNN and The Weather Channel. Based on the success in the Atlanta market, The 100 Companies has expanded to additional markets including Oklahoma, North Carolina, Arkansas and Tallahassee, Fla. with plans to have partners in all 50 states by the end of 2017. Learn more about The 100 Companies at