Date ArticleType
9/27/2016 Member News
B2 Communications’ new website reflects trends in digital communication

B2 Communications’ new website reflects trends in digital communication
New site better communicates B2’s services and company culture

ST. PETERSBURG, Fla. (September 27, 2016) – B2 Communications has launched a redesigned website at that includes a number of features designed to help users learn more about the agency and its work in engaging ways.

Prismatic, an Orlando-based branding and marketing firm, created the new website, which demonstrates why B2 has grown into one of west-central Florida’s top public relations agencies, headed by founders/principals Missy MacFarlane and Kyle Parks.

The website has the answer to an often-asked question: What does B2 mean? The agency’s moniker stands for B2’s three areas of specialty in its work: Business to business (B2B), business to consumer (B2C), and business to government (B2G).

The website also describes B2’s thought processes and work, and features case studies that showcase how the agency has helped its clients.

As one example, a case study describes how B2 developed a “Summer of Fun” online sweepstakes for Ybor City Development Corp., which boosted website visits to by 35 percent during the campaign. Another shows how B2’s approach to media coaching has prepared leaders from client USAmeriBank for conversations with news reporters.

The website also features:
A blog with examples of B2’s client work, along with agency thoughts on communication strategies;
A look at what sets B2 apart from other agencies and why B2 is a leader in the public relations industry;
A culture page offering a look at community and industry organizations that B2 supports, such as the Urban Land Institute and Tampa Bay Businesses for Culture and the Arts.

“Today, it’s important for any company to have a strong foundation in digital communication,” said B2 Principal Missy MacFarlane. “Our new site is designed to offer meaningful content on each page without overloading the user with information.”

Prismatic, which designed and developed the website, is one of Florida’s top creative agencies and partners with B2 to raise the visibility of Crescent Communities’ Oakland Park residential community in Winter Garden. Prismatic is well known around the Southeast for its innovative approaches to branding and marketing, working on behalf of such companies as Columbia Residential, the City of Orlando, District of Columbia Housing Authority, and Southern Strategy Group.

About B2 Communications
B2 Communications helps clients communicate with those that affect their organizations, creating and executing wide-ranging, client-specific programs that may include such professional communications services as: media relations, community/industry relations, direct outreach, content development, and message coaching. Clients include: Colliers International Tampa Bay, Central & Southwest Florida; USAmeriBank; Paramedics Plus; Revenue Management Solutions; SPCA Tampa Bay; Marlow’s Tavern; Lennar Homes; Premier Eye Care; Metro Development Group; SoHo Capital; Bryant Miller Olive; Community Foundation of Tampa Bay; St. Petersburg Free Clinic; Fisher Phillips, and Tampa Bay Businesses for Culture & the Arts. For more information, visit