FOR IMMEDIATE RELEASE
Suzanne Horn, Operations Director
CASA (Community Action Stops Abuse)
CASA TO COMPETE FOR $100,000 PRIZE IN ALLSTATE FOUNDATION PURPLE PURSE CHALLENGE
Help CASA win by becoming a team leader or donating online at www.casa-stpete.org/purple
Sept 23, 2016, St. Petersburg, FL – CASA (Community Action Stops Abuse) was chosen to represent southern Pinellas County in a national grant competition, The Allstate Foundation’s Purple Purse Challenge. This is an online fundraising competition that gives CASA the opportunity to win weekly cash prizes, including a $100,000 grand prize. The competition runs from Sept 28 – Oct 25, to coincide with October’s Domestic Violence Awareness Month.
CASA now needs Team Leaders to help spread the word. Team leaders are engaged individuals who announce the Challenge’s weekly competitions to friends via social media or email. The top team leader will win a very special prize. Please sign up at www.casa-stpete.org/purple as soon as possible! Donations may also be made online through that link starting Sept. 28.
This is the third time CASA has competed in the Purple Purse Challenge, which last year raised nearly $3.1 million for 161 domestic violence organizations throughout the United States. In 2015 CASA raised nearly $17,000 in small donations through the competition – and they’re hoping to build upon that success by topping that number in 2016.
Now in its sixth year, the Purple Purse Challenge provides an opportunity for organizations that support domestic violence survivors to increase their donor base and push for vital funds. One-hundred percent of proceeds go toward nonprofits that provide life-changing financial empowerment services to help domestic violence survivors build safer lives for themselves and their families.
In order to count toward an organization’s total, donations must be received by Oct. 25 at 2 p.m. ET. Along with $115,000 in weekly bonus challenges, the organization that raises the most money will receive a $100,000 grant; second place will receive $50,000; third place will win $25,000; fourth place earns $20,000; and fifth place will get $15,000.
The Purple Purse Challenge is part of The Allstate Foundation’s Purple Purse program, which aims to help end domestic violence and financial abuse through financial empowerment. In its 12th year, Allstate Foundation Purple Purse has propelled more than 800,000 victims on the path to safety and security, and has invested more than $50 million to empower women to break free from abuse through life-changing financial education, job training and readiness and small business programs for survivors.
To help CASA win The Allstate Foundation Purple Purse Challenge, head to www.casa-stpete.org/purple.
CASA, Community Action Stops Abuse, has been providing lifesaving services to women, men, and children living with domestic violence since 1977. For more than 35 years, the community has relied on CASA to provide a safe refuge, crisis intervention, advocacy, prevention, professional training, outreach, and community education to end domestic violence and bring hope, independence and peace to families in southern Pinellas County.
CASA’s vision is a community without domestic violence so that home is a safe place. CASA’s mission is to raise our voices against violence through advocacy, empowerment and social change. Visit our website www.casa-stpete.org or find us on Facebook: www.facebook.com/CASAStPete.
ABOUT THE ALLSTATE FOUNDATION
Established in 1952, The Allstate Foundation is an independent, charitable organization made possible by subsidiaries of The Allstate Corporation (NYSE: ALL). Through partnerships with nonprofit organizations across the country, The Allstate Foundation brings the relationships, reputation and resources of Allstate to support innovative and lasting solutions that enhance people’s well-being and prosperity. With a focus on building financial independence for domestic violence survivors, empowering youth and celebrating the charitable community involvement of Allstate agency owners and employees, The Allstate Foundation works to bring out the good in people’s lives. For more information, visit www.AllstateFoundation.org.
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Founded by actor Edward Norton, film producer Shauna Robertson and Robert and Jeffrey Wolfe, CrowdRise has conceived, implemented and powered campaigns that have raised hundreds of millions dollars to date. For more information visit CrowdRise.