Date ArticleType
12/2/2016 Member News
2nd Annual #SundialStyle Fashion Show Returns to Downtown St. Pete this Friday

PHOTO OP/MEDIA ALERT: Friday, Dec. 2nd - 7 to 8 pm – Celebs Gather in St. Pete during Free Sundial Runway Fashion Show

Contact: Beth Herendeen, The Edwards Group - 727-851-9500, 727-434-9882 (cell) or

2nd Annual #SundialStyle Fashion Show Returns to Downtown St. Pete this Friday
WTSP 10 News Anchor Dion Lim to Emcee

St. Petersburg, Florida (Nov. 29, 2016) On Friday, December 2nd, #SundialStyle returns with a high-production fashion show under the stars, and snow, from 7-8pm.

Free and open to the public, #SundialStyle will be hosted by Dion Lim, WTSP 10 News/CBS Tampa Bay Anchor and TV personality.

The event is once again expected to draw huge crowds including a unique mix of celebrities and Tampa Bay VIPs. In addition to Lim, Tampa Bay Rowdies players Keith Savage and Neill Collins will walk the runway with Sundial’s latest fashions.

Guests will be entertained by models wearing bohemian chic from Juxtapose Apparel & Studio, sophisticated trends from Jackie Z Style Co. and bright and bold year-round prints from Tracy Negoshian. The show will also include the most current looks from Florida Jean Company, John Craig Clothier, Diamonds Direct Fine Jewelers, Happy Feet Plus, Ansley Z Kids Co., Swim ‘n Sport, Tommy Bahama, Chico’s and White House | Black Market.

STYLEdge Fashion will coordinate more than 60 inspired looks from Sundial retail tenants. Models will be styled by the Marilyn Monroe Glamour Room and The Shave Cave, both located at Sundial.

Dion Lim anchors the weekday editions of WTSP 10 News/CBS Tampa Bay at 5/6/11pm. She comes to the Bay area from WCNC/NBC Charlotte where she served as 4pm/5:30pm anchor and was later promoted to the station’s 5pm/11pm shows. Dion was voted Charlotte Magazine’s 2013 Best TV Personality. Dion’s love for savvy shopping started when she needed money to pay for college, and became an eBay Powerseller, selling everything from women’s shoes to kitchen appliances online. When she’s not working, Dion enjoys cooking, (and not cleaning) travel, working out, spending time with friends and out in the Florida sunshine. She and her husband, a pro poker player, are the proud owners of a Yorkshire terrier named Georgie, and miniature Dachshund named Frankie.