Floor & Decor Launching Sixth Tampa Store with Grand Opening of St. Petersburg Location
FOR IMMEDIATE RELEASE CONTACT: Deanna Pierce
Floor & Decor Deanna.firstname.lastname@example.org 404-471-1634 x3461
FLOOR & DECOR LAUNCHING SIXTH TAMPA STORE WITH GRAND OPENING OF ST. PETERSBURG LOCATION
Preceded by Pro Networking Event
& Followed by Community “Super Saturday” Family Celebration
St Petersburg, March 19, 2018 – Floor & Decor, a leading specialty retailer of hard-surface flooring, will open the doors to its new St. Petersburg location – the company’s sixth store in Tampa – on March 29.
The 75,000-square-foot Floor & Decor retail store and design center, in St. Petersburg, opens with a team of about 40 employees led by Shane Merriman, the new store’s Chief Executive Merchant.
“Floor & Decor is extremely proud and excited to open our St. Petersburg location, the sixth location in Tampa” said Merriman. “We plan to change the way customers shop for hard-surface flooring by offering the largest in-stock selection at unbeatable pricing with superior customer service.”
Established in 2000, Georgia-based Floor & Decor offers homeowners and professional contractors access to a superstore range of selections at warehouse prices with showroom quality. Each Floor & Decor location is bolstered by a local focus that creates a store experience and mix of products meeting the needs of each market served. Floor & Decor offers free design services, as well as a dedicated pro sales team, and carries over 1 million square feet of in-stock flooring.
Super Saturday Event March 31
Following its March 29 grand opening, the St. Petersburg Floor & Decor store will host a family-friendly “Super Saturday” event on March 31, beginning at 10:00 a.m.. The fun will begin with outdoor interactive games such as “Connect FLOOR”, jumbo Jenga, and “Plinko”, which guests of all ages can play for prizes. From 12n-2p, Heavy’s food truck will be providing complimentary comfort food to the first 200 customers and the Tampa Bay Ray’s street team will be on site with giveaways and games.
$1 Million Dice Roll
Perhaps the most enticing of Floor & Decor’s Super Saturday activities on March 31 is the $1 million dice roll. Beginning at noon, the first 200 shoppers ages 18 and older in line for the dice roll will have the opportunity to roll a set of six customized dice, each
marked with one letter to spell “F-L-O-O-R-S,” for the chance to win $1 million. Prizes will be awarded for the following dice combinations:
• Roll any four letters, win a $100 Floor & Decor merchandise card
• Roll any five letters, win a $1,000 Floor & Decor merchandise card
• Roll all six letters to spell FLOORS, win the grand prize of $1 million
The dice roll contest will conclude when 200 people have participated or at 2 p.m., whichever occurs first.
Calling All Pros
On March 28, Floor & Decor will host a private event for industry professionals in the local community. In addition to networking opportunities, area pro attendees will be invited to enter for a chance to win a Chevy Silverado, courtesy of Floor & Decor.
“Making commitments to local professionals is one of the hallmarks of the way we do business at Floor & Decor,” remarked Merriman. “This industry event is a chance for us to shake hands and show support for those in the community with whom we hope to do business for years to come.”
In addition to this event, the Floor & Decor St. Petersburg store will host an official ribbon-cutting on March 29 at 2 p.m. Representatives from the St. Petersburg Chamber of Commerce will be in attendance. Additional company information can be found at www.flooranddecor.com and on Facebook (www.facebook.com/flooranddecor).
About Floor & Decor: Floor & Decor is a leading specialty retailer in the hard-surface flooring market, offering the industry’s broadest in-stock selection of ceramic, stone, tile, wood and laminate flooring. In addition, Floor & Decor stocks the necessary tools, decorative materials and related accessories for one-stop shopping on hard-surface flooring projects. Floor & Decor sources directly from manufacturers around the globe to bring the world’s best and most-innovative flooring to its customers, at everyday low prices. Its large, warehouse-format stores typically stock approximately 3,400 products. The company was founded in 2000 and is headquartered in Atlanta, Ga